On Monday, Lil Yachty announced that he’s dropping a nail polish line call Crete on May 21st, telling TMZ Live that he’s trying to normalize using polish for men, too, since women have been having all the fun. The rapper is known for embracing his own style and has frequently worn his own nails painted. He knows what he’s talking about.
Crete is supposed to be genderless or unisex, but he did admit he’s trying to cater to male consumers who might be hesitant to give it a try. You can kind of tell by looking at the packaging that Lil Yachty wants a new look and feel for nail polish bottles. Maybe more phallic?
The idea is he wants guys to feel comfortable buying Crete and using it at home if they’re too intimidated by a nail salon. Yachty has spoken about the use of nail polish and gender before.
“If someone wants to express themself in any type of way, as long as it’s not harming anyone or bringing anyone down, they should be allowed to do so. … You shouldn’t be punished or tormented for being you,” Yachty said, according to Complex. “It’s essentially like, it’s unisex but I want it to be more focused on for men to use it, and to be more comfortable in their own skin. Because bro, it’s 2020, you know what I’m saying, like it’s about to be 2021—come on, what are barriers? We still have barriers?”
And he wears what he preaches and the colors are looking good:
Wearing painted nails has become a more common fashion statement for men all over, especially in music. A$AP Rocky, Bad Bunny, and Harry Styles have all made a splash with well-manicured hands.