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Kendall Jenner Faces Cultural Appropriation Accuses Over New Tequila Brand

kendall jenner tequila
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The new ad campaign for Kendall Jenner’s tequila company is turning heads and raising accusations of cultural appropriation.

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The videos feature quick clips of Jenner wandering through agave fields and riding on horseback before raising a glass of tequila to drink with the men working the fields. There are also a number of clips of the farmers in Jalisco, Mexico, who make everything happen.

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Jenner is facing backlash primarily for her look in the videos, which many are saying is her attempt at a “Mexican look” and accusing her of cultural appropriation in the process.

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Others are bashing Jenner for having her own tequila brand at all, insisting that in and of itself is cultural appropriation.

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Jenner, like everyone else in her family, is no stranger to getting criticized for just about everything she does, though some have pointed out that her ad may have actually been a response to previous criticism that her tequila brand wasn’t giving enough credit to the workers. 

And per TMZ, a number of male celebrities have also come out with tequila brands (and included similar imagery), without facing the same sort of backlash as Jenner.

However, despite a potential lack of consistency in criticisms, there are some points to be made.

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And some people just feel really strongly about not drinking Jenner’s tequila.

All the same, everything the Kardashian-Jenners do tends to make them even richer, so it seems unlikely that criticism, warranted or not, will cause much of a dent in 818’s bottom line. If a rich celebrity is pimping out a product, it won’t be long before it’s flying off those shelves.

Written by Rachel Kiley

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