The Jenners and Kardashians are never so happy as when they are launching a whole new business. They’re millionaires and billionaires and they still want to slap their names on everything.
It's now Kendall Jenner's turn in the family pool and she has started her own tequila brand. No, she does not make the tequila. No, she has nothing to do with the tequila's production.
In fact, Uproxx reports that the tequila is from La Cofradia distillery in Jalisco, a place that makes and stores dozens of branded tequilas. It's a common practice for a distillery to partner with a marketing firm or celeb, who then does all the labeling and promotion.
Lots of famous people do it, like George Clooney and Dwayne "The Rock" Johnson. Bryan Cranston and Aaron Paul have a mezcal!
But here is Kendall sipping her 818 Tequila, as proof that it took her "four years" to come up with her tequila:
"For almost 4 years I’ve been on a journey to create the best tasting tequila. after dozens of blind taste tests, trips to our distillery, entering into world tasting competitions anonymously and WINNING," she wrote in her Instagram caption.
For what it's worth, 818 has been winning awards, because it's a good tequila.
People are still very unhappy with Kendall making money off of a liquor traditionally produced by Latinx people and using the 818 area code as a symbol of her identity, because she is from Calabasas.
It is a little odd that this is just becoming a complaint, but people do hate Kendall Jenner a whole lot more than The Rock, generally speaking.
Maybe none of us should be buying celebrity tequila when there are lots of small Mexican-owned brands out there to sample:
Also, George Clooney is doing just fine.